THE BOOK
So what is a "mass"? How does it acquire the power to so decisively influence the mental life of the individual? And what is the internal change it brings about when a person ceases to be "one" and becomes "many"?;
The famous Austrian psychoanalyst, Sigmund Freud, examines here what happens when the individual becomes a member of a race, a people, a class, an institution, or a group that is suddenly formed for a specific purpose. How is what we call the «race soul» formed? Is the situation in the crowd a form of hypnosis, and why does the crowd become so impressionable, uncritical, gullible − and often capable of actions that the individual himself would reject?;
A classic text for understanding collective behavior, the mechanisms of persuasion, and the allure of power, The Psychology of Crowds and Analysis of the Ego remains relevant as long as there are crowds, leaders, and ideas that claim our souls.
THE CREATOR
A small sample of the descriptions that have been attributed to him, in his time and in the following ones, are "mad", "fraud", "dangerous", "genius", "magician", "god". He has influenced all the arts, culture, sciences (medical, social, political, humanities) and has changed the way we perceive ourselves and the world more than anyone else. The reason, of course, is because of Sigmund Freud, an extremely methodical and stubbornly enigmatic Austrian doctor, who attempted to solve all the riddles of the human psyche.